Monday, May 17, 2010
It was only a matter of time before someone took the cupcake trend to a whole new level. That someone is Melissa, who by selling miniature cupcakes from a window on Broadway in SoHo, has found a way to break the classic cupcake free from its paper lining. While Baked by Melissa is not the first bakery to sell mini cupcakes in Manhattan, it is the only shop that exclusively sells the smaller cupcakes. It's not a bad business plan. Each cupcake is about a fourth of the size of it's larger counterparts, yet at $1 each, costs a third the price of a regular size cupcake at most other bakeries in Manhattan. Plus, their small size only encourages you to eat more cupcakes than you should, ensuring a nice profit for Melissa. As for the cupcakes, well they are no match for Two Little Red Hens. Among the flavors Significant Eater and I tried (red velvet, cinnamon, peanut butter cup, cookies and cream, cookie dough), most were much too sweet for my taste. The one I did enjoy was the peanut butter cup, basically a Reese's in cupcake form, a magical phrase in my book. Nonetheless, the sweet mini cupcakes are sure to please a lot of people and bringing in a platter of Baked by Melissa cupcakes will no doubt earn you plenty of friends at the office.
Baked by Melissa
529 Broadway (between Spring St. and Prince St.)
New York, NY 10012